The car came as a two-seater runabout or four-seater tonneau model with an option to add a top. The horizontal-mounted flat-2, situated at the amidships of the car, produced 8 hp (6 kW). A planetary transmission was fitted with two forward speeds and reverse, a Ford signature later seen on the Ford Model T. The car weighed 1,240 lb (562 kg) and could reach a top speed of 28 mph (45 km/h). It had a 72 inch (1.8 m) wheelbase and sold for a base price of US$750. Options included a rear tonneau with two seats and a rear door for $100, a rubber roof for $30 or a leather roof for $50. Band brakes were used on the rear wheels. However, it was $150 more than its most direct competitor, the Oldsmobile Curved Dash, and so did not sell as well .
The company had spent almost its entire $28,000 initial investment funds with only $223.65 left in its bank account when the first Model A was sold. The success of this car model generated a profit for the Ford Motor Company, Henry Ford's first successful business.
Although Ford advertised the Model A as the "most reliable machine in the world", it suffered from many problems common to vehicles of the era, including overheating and slipping transmission bands. The Model A was sold only in red by the factory, though some were later repainted in other colors.